Understanding Online Marketing

Most people know that offering a guarantee is an excellent way to increase sales. But how do you offer a guarantee and not lose money? Read more here…

Landing Page ‘Best Practices’. Five Top Landing Page Tips to help you improve visitor retention and website conversion rates.

We all know that website testimonials are an extremely powerful “selling tool”. You’ve probably heard the phrase: “Facts Tell, Stories Sell” and that is certainly true of your customer testimonials. Your testimonials are your customers’ “success stories”. However, just like anything else online, there is an ‘Art and a Science’ to getting great website testimonials, as you’ll no doubt realise if you’ve ever tried asking your customers for one.

How can you make your Social Video Marketing campaign more ‘social’ and use simple social video tips to generate more buzz? Read more here…

‘Social Video’?? Did you miss something? What’s the difference between social video and normal video? And which one is best for your business?

Is It Time You Went Back to Marketing Basics?

Every once in a while, it is a great idea to strip it all ‘back to basics’ so you can assess whether you are still on the right road or whether you got pulled off-track by some new and shiny marketing ‘tactic’ that takes up a lot of time but doesn’t really deliver any results. (We’ve all been down a few of those rabbit holes, right?) So let’s strip it right back to marketing basics and look at the online marketing ‘APC’s’ so you can re-evaluate where you are and whether you are truly on the shortest route to ‘marketing victory’.

Welcome back to Part Two in our series looking at how to increase your sales online. Learn the three simple steps you need to follow if you want to increase your conversions and make more money…

Learning how to increase online sales is a two-part strategy… In the first of this two part series, learn why most people are doing it wrong and, more importantly, how you can do it the right way…

Online email marketing remains one of the most successful ways to market to new clients, build relationships and increase your online sales. But like everything, it's not what you do, it's how you do it that creates the difference. The success of your email marketing campaign will only ever be as good as the product [...]

Happy New Year Everybody and Welcome Back to the world of online marketing!
Could you actually be doing too much online marketing?? When it comes to reviewing your business and marketing goals for 2012, most people think the question should be “Am I doing enough online marketing?” but maybe it’s time to turn conventional wisdom on it’s head and ask yourself the question “Am I doing too much?”…