Marketing is all about Communication, So how do you craft your message so that people (a) Find your message, (b) Hear your message and (c) Act on your message?
So what are the Three Marketing 'M's?
- Your 'M'arket
- Your 'M'essage
- Your 'M'edia
- Your Market:
What segment of the market are you trying to target? The more clearly you can define your niche, the stronger your voice will be within that market place.
- Your Message
Once you know your niche, you need to know what 'message' you are going to take to them. Understanding your niche makes it much easier to understand what 'language' to use and this makes crafting your message much easier.
- Your Media
How are you going to reach your target audience? What channels can you use to effectively speak to them?
Once you understand th eanswers to these 3 questions, you will understand how to construct your marketing 'pyramid' to create a "marketing message" that your customers not only resonate with, they respond to.
Happy Marketing,
As always, please feel free to leave me your questions, comments and opinions below.
And if you found this tip useful, please do take a second to share it on 
To your Business Success
online marketing strategies | small business marketing strategies | business marketing strategies | marketing for personal trainers | marketing for life coaches | marketing message
Twitter: WillenaRose
Says:
March 27, 2011 at 2:10 am
Mandy, I love the simplicity of your message. Focus is my biggest need right now, and in order to focus I need to simplify. You've given the perfect formula for that.
Willena Flewelling
Twitter: _MandySwift_
Says:
March 28, 2011 at 3:51 pm
Hi Willena, thanks for dropping by. Ahh, the good old ‘F’ word! Yes, less is definitely more when it comes to creating Strategy and a Focus for your business. The more ‘trees’ you are able to strip away, the more of the ‘wood’ you are able to see.
Glad you found the video useful
July 18, 2011 at 7:30 am
http://www.coachauthenticoutlet.com/
April 2, 2011 at 4:38 pm
Hi Mandy,
Your 3 M's are to the point and right on. Knowing your market and how your relate to them. Keeping your market responsive to the information, products and services that they require or seek. Getting your message out to them in various media while keep it simple. Great post.
Mike Sweeney – TSA
Twitter: _MandySwift_
Says:
April 4, 2011 at 11:47 am
Hi Mike, Appreciate your input – knowing your market and how to relate to them is one of the key fundamentals to the success of ‘getting your message out there’. I think the mere fact that it sounds so simple and so obvious is one of the reasons why so many people overlook it. You are always trying to speak to ‘Somebody’ in your advertising, not ‘Everybody’. Thanks for re-iterating
Twitter: yiotasxstitch
Says:
July 23, 2011 at 10:25 pm
Very good article, simple and easy to remember. Media is my main focus at the moment, hopefully I will do everything right
July 25, 2011 at 4:46 pm
hi Yiota, thanks for stopping by, good to see you and thanks for your comment. I am sure you will get everything ‘right’ in good time – a couple of mistakes along the way are part of the journey! If you ever need any specific advice, please get in touch, my door is always open
And good luck with the ‘ride’!
Twitter: AskKim
Says:
August 10, 2011 at 5:09 am
Get Rich in a niche! Once you have your niche then the message becomes so much easier and deciding on the media is relative to both our own preferences and to the needs of the market! Great tips Mandy!
August 10, 2011 at 8:05 pm
Hi Kim – great to see you as always. And yes, absolutely, we need to meet our customers where they are already. It doesn’t matter how ‘hot’ a marketing channel is, if our customers are not there, there is not a lot of point us marketing to them there (although there is a lot we can do to entice them to ‘dip their toe in the water’ and join us in previously ‘unchartered territory’
August 17, 2011 at 12:20 pm
Saved!