As new marketers (or sometimes even as 'Old Timers'!), when we put on our 'marketing hats' and start really concentrating on ways to grow our business we can sometimes find ourselves overwhelmed by all the different 'tactics' & we become bogged down by all the details. This video post is all about stripping your business back to basics, 'chopping down the trees' so you can see the wood and helping you see more clearly which path you should be taking on your route to a bigger, better business.
The 3 Core Principles on "How To Grow Your Business"
To Summarise:
- There are only 2 ways to Grow Your Business
1) Get more leads/ contacts/ enquiries
2) Convert more of those leads into paying customers
- There are only 3 ways to Make More Money
1) Get more clients
2) Sell more "stuff" to your existing clients
- Ask yourself these Key Questions:
- How can I provide more value to each client?
- What are their needs?
- How can I meet those needs and be of service?
3) Charge more for your products / Upsell to a bigger package
- There are only 2 ways to Market Your Business – Offline & Online (these can be further subdivided into 'Paid' & 'Free')
- Clever marketers will ask themselves the question: How can I merge my offline and online strategies to create greater results?
Peeling back the layers to reveal these core basics of business building can sometimes provide real clarity in deciding which area of our business we most need to be concentrating on at any given time. And it can help direct our efforts by allowing us to put all our focus into that one area.
I hope that helps,
Happy Marketing,
As always, please feel free to leave me your questions, comments and opinions below.
And if you found this tip useful, please do take a second to share it on 
To your Business Success
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March 31, 2011 at 2:45 am
Mandy great video and message. It's so easy to find yourself in the ditch when you try to take on or learn to much that you get away from the fundamentals. I had to an overhaul myself right in line with what your saying here. Getting back to the core basics of the business and putting the other things on a different priority level.
Steve
Twitter: _MandySwift_
Says:
March 31, 2011 at 5:22 pm
Hi Steve, Everything I write here comes from personal experience, so you can bet I find myself in that same ‘ditch’ also – more times than is good for me LOL. The key is in a) Knowing you are in that ditch & b) Being able to see clearly enough to be able to dig yourself out – That was the purpose of the post here. Glad it resonated with you
March 31, 2011 at 4:51 pm
A question I like to ask myself is, "Can I make this product bigger or smaller? Can I break it into chunks and sell the pieces? Or can I add something to it an charge more?"
It's a great way to make more money without a lot more work.
Debbie
Twitter: _MandySwift_
Says:
March 31, 2011 at 5:24 pm
Great advice Debbie – its different strokes for different folks. Some people want the full ferrrari, others just want the basic shopping trolley
March 31, 2011 at 7:45 pm
Great video, Mandy. You really break it down to the core fundamentals of marketing effectively, growing your business and making more money. I was an offline marketer for 13 years before discovering the online world, and now am really passionate about blending the two, which has significantly increased my results. Whatever method you chose, you are absolutey right, it's about providing more value that meet the needs of your audience. Thanks for a great post!
Twitter: _MandySwift_
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March 31, 2011 at 8:01 pm
Hi Beth, thanks for popping across to add your wisdom – always appreciated. You are right. So many people get 'stuck' in one camp – online or offline. I also believe the best results come from combining the two. And I believe congratulations are in order, so a public shout out to you here on becoming a Certified Holistic Health Coach
April 21, 2011 at 6:42 pm
I think it's true to get back to the basics. Over time, we try and find new ways of marketing and getting our name out there, but you make a good point and it's being simple that can build our business. I've also had great networking experience with Facebook and Twitter. With these social networks, they're free and a great channel to marketing.
Twitter: _MandySwift_
Says:
April 23, 2011 at 1:56 pm
Hi Renee, yes, I do believe that as marketers we do love to get creative and sometimes that leads us to trying to make things more complicated thatn they really are. It’s always about making it simpler, not harder – especially with the social networks. I agree, keep it simple (i.e, all about the relationship) and they can be excellently effective. Great to see you
May 14, 2011 at 2:57 pm
interesting basic and important points!
Twitter: joyce_edwards
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May 29, 2011 at 10:57 pm
Hey Mandy,
Great info for a newbie like myself. Getting things set up right is my main goal right now and I really love going to different blogs to see how people are doing things. I also appreciate the great advise that I get from TSA members.
Joyce
Twitter: _MandySwift_
Says:
May 30, 2011 at 10:33 pm
Hi Joyce, it’s great to see you and get to know you
When we start, it all seems like an uphill learning struggle but the curve flattens out I promise. And you are surrounded by a great bunch of people with TSA so your curve is likely to be a lot smoother than most folks!
Thanks for dropping by
June 11, 2011 at 4:50 am
Hi Mandy! This is an interesting video and post that provides food for thought about expanding our thinking around core principles. I believe it takes some inspirational thought, careful planning, and creativity as well in order to build out and leverage our businesses.
You've brought our attention to some good pointers: focus on both the front end and back end of our business and not limit our vision to what we think we need the most; and, combining strategies such as paid and free advertising or to upsell.
Like you state, clever marketers are always looking for ways to combine, merge and better the strategies they are using!
June 15, 2011 at 8:55 pm
Thanks for getting us to think more about growing our businesses. This is really the bottom line. I love your enthusiasm and the points you made are spot on.
Angela
Twitter: _MandySwift_
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June 15, 2011 at 9:16 pm
Hi Angela, I appreciate you comments. Thanks for stopping by
Twitter: shawlee54
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November 17, 2011 at 2:28 pm
Good Morning Mandy
I thought your video was superb,and will be revisiting for further information
Thank You To Your success
Sharon
Sharon Johnson recently posted..Downstream Focus – Focus Yourself for Success!
November 17, 2011 at 2:55 pm
hi Sharon, Great to see you and thanks for taking the time to comment. Looking forward to seeing you again soon
March 14, 2012 at 7:14 am
As always some great resources you share with us. I really love the video your share in this post. It is so awesome.
abhinav recently posted..Aiseesoft DVD Ripper Software
March 14, 2012 at 1:48 pm
hi Abhinav,
Thanks for stopping by. Glad you are enjoying the content