Welcome back to the last in our Online Video Marketing series - The Fundamental Do's & Don'ts of creating great videos online. We're going to finish by looking at what to say in your videos, where to say it and what NEVER to say on camera …if you want results that is…
[Video Marketing Secrets]- What To Say & What NEVER To Say On Video – If you want Results –
If you are looking for results from your online video marketing, you need to know
- What to say
- Where to say it, and, more importantly
- What never to say on camera!
There is a tried and tested formula used in delivering presentations that is going to work a treat for your video marketing as well.
Tell 'em what you're gonna tell 'em,
Tell 'em, then
Tell 'em what you just told 'em
Studies show that you will lose around 10% of your audience in the first ten seconds of your video, so you absolutely need to be able to grab your audiences' attention straight out of the gate.
In video marketing terms, this means you need to deliver your punchline first – even before you introduce yourself. He who hesitates is definitely lost when it comes to online marketing. The harsh truth is people don't even care who you are until they know that you are going to be delivering them the content they came searching for. So make sure you pack a punch in those all important first ten seconds.
In every video you make there are probably going to be two key pieces of content that you are going to want to deliver:
- Your core Message, and
- Your Call To Action
So now we know we need to deliver the punchline of our core message right up front. The second thing we want to do is to deliver our call to action – probably in the form of an annotation. We also need to deliver that call to action again at the end of our video but remember the Number One 'Rule' of online video marketing:
Get to the point, Stick to the point & DON'T WASTE TIME!
That call to action needs to be short, sharp and succinct because once your audience gets to the end of your content, they are going to be gone very quickly. Think about it, how many times do you ever get to the end of a film and sit through and watch all the credits?? No, of course not. So forget the platitudes and get to the point. Again, annotations can work really well here.
So what's the absolute Worst thing you can say on camera??
Well, you will have to watch the video to find th answer to that one! And when you do, I will also share with you a really simple trick for never making that mistake, EVER again 
I really hope you enjoyed this video series. Tell me, what is your pet hate on video? What tips and tricks can you share or have you seen others do that creates an awesome viewing experience and really hooked you in?
I would love to hear your comments, please share!
Happy Video Marketing,
December 13, 2011 at 2:31 pm
Excellent Mandy!!! your tips go beyond making a video… Thanks
December 13, 2011 at 3:26 pm
Um … great tips Mandy! Really enjoying your series on video marketing, thanks.
marquita herald recently posted..Why We’re Hooked on Mental Reruns
December 22, 2011 at 7:30 pm
Ha, ha. Do you know, that used to be one of my worst habits and I would cringe every time I heard it. I am still allergic to that word today!
Twitter: Android_TidBits
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December 14, 2011 at 2:38 pm
Hi, Mandy. I’ve never really ever done any video for online marketing purposes, but these tips you mention in this post reminds me of stuff I used to teach in my public speaking classes in the university. I’d love to produce a video for my own site one of these days. These tips will definitely come in handy.
Erich recently posted..GALAXY Nexus Already Selling Everywhere Except U.S. — Why Not?
December 22, 2011 at 7:29 pm
hi Erich,
Thanks for stopping by and appreciate you taking the time to comment. Yes, I guess in many ways video is a form of ‘public speaking’. You are addressing the ‘masses’ yet you really want the message to seem like it was made just for the individual who is listening to it and to ‘land’ with that one person. I would say, don’t wait, get on and do that video NOW!
Twitter: Android_TidBits
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December 29, 2011 at 12:43 pm
Haha! I would, Mandy, if only I had complete equipment.
It would not be good publicity to upload an informative video captured from a phone, would it? Hehe. But, what you say is true–mass communication that sounds not mass communication at all but custom-tailored and personalized. Now that’s a feat.
Erich recently posted..Samsung GALAXY Nexus vs HTC Rezound
January 3, 2012 at 8:10 am
hi Erich, you know, as counter-intuitive as it sounds, the ‘less professional’ a video is, the better it tends to do. Now you do have to pay attention to the ‘basics’ – ie, good light, good sound, good location, making sure you don’t get camera shake (all the basic tips I mentioned in this video series) but other than that, your i-phone is great for video, especially as a lot of phones now shoot video in HD. I wouldn’t recommend using your phone for your actual sales page video but for your ‘social video’ ie, all your general content creation, you-tube and blog videos, done smartly and with a bit of extra thought, your phone will be fine.
I think the biggest myth with video is that you need a big production crew to get started.
good luck, come back and let me know how you get on
Twitter: edytazabielska
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December 14, 2011 at 10:13 pm
Hi Mandy,
Once again thanks for great tips about video marketing.
I didn’t know that I should use “call to actions” in my videos. How many call to actions should I use in one video (5 min)?
December 19, 2011 at 10:57 pm
Hey Mandy – “Um” LOL – Mine is “actually”. I once tried to count how many times I said the word “actually” in a video and stopped because I lost count!
Julie Weishaar recently posted..15 Ways To Develop Your LinkedIn Account To Generate Sales
December 22, 2011 at 7:18 pm
Hmmm, that is a really difficult problem to correct, Actually… !
Great to see you. Always appreciate your comments
Twitter: paulreimers
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December 21, 2011 at 2:08 am
I love your clear and concise videos and posts Mandy,
With so many distractions online, it’s especially essential to rivet your audience’s attention at the very start and to have a clear call to action at the end.
Paul Reimers recently posted..Review of Empower Network – Will This Tool Really Help You Build Your Business?
December 22, 2011 at 7:15 pm
hi Paul, great to see you. It is sad but true – our attention span online is shrinking by the second. In fact I read a post the other day ‘Top Online Predictions For 2012′ that warned it is about to get even shorter. It’s a wonder we stay to absorb any information!
Thanks for stopping by.
Twitter: blondishnet
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December 21, 2011 at 3:32 am
It is true… you have to let people know what they are going to expect and deliver it with a punch. Same goes for podcasts. I know when I start putting videos together with myself in them… outside of my screencasts that I do, that I want to do an open intro that I can integrate. I am really picky, and considering I had a friend who is a professional dj for a radio station put my intro and ending for my podcast together, I hope to deliver a strong front for my upcoming vlogging.
Great tips!!!
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December 22, 2011 at 7:10 pm
If I know you Nile, it will be killer! Here’s another ‘trick’ I saw recently that I think carries a lot of weight: Deliver the ‘this is what you are going to get if you stay to listen’ first – as the introduction, then have your video branding ‘intro’ play, then launch into the main meat and potatoes. It worked really well for me as a viewer … AND I found myself taking more notice of the ‘intro’, which, as video marketers, is what we all want isn’t it?
Good luck with the vlogging, looking forward to it
December 21, 2011 at 8:33 am
Hi Mandy
Love your video and thank you for the great tips. I hadn’t thought about putting the call to action into the video earlier, but it makes total sense….will definitely be implementing that one
Also, ‘um’ is definitely my weak point, so the tip on swallowing will come in handy. Hope it works.
Louise
December 22, 2011 at 7:05 pm
hi Louise, thanks for the great feedback. The ‘swallow’ trick (crikey, that sounds a bit rude?!) will seem really odd at first, after a while, you won’t need to do that, the ‘umm’ will just go!! (I had a whole year of training to be an interpreter, so I know that if you do practice, it definitely works!)
December 21, 2011 at 3:03 pm
I know when I start putting videos together with myself in them… outside of my screencasts that I do, that I want to do an open intro that I can integrate, thanks for sharing, keep up the good work.
Paul Richard recently posted..How to make money in forex
December 22, 2011 at 7:02 pm
hi Paul, thanks for the comment. I definitely recommend that the branding or ‘intro’ part of the video is a template so you don’t have to redo the music or animation each time. One word of warning – Just don’t make it too long!
Great to see you here, hope to see you back soon
December 23, 2011 at 7:13 pm
Video is great for marketing and business but it is very risky for your reputation as well, saying something wrong. Here you gave terrific recommendations!
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December 28, 2011 at 7:27 am
hi Anna, thanks for the comment! As long as you are giving people great information, you understand your subject and you are acting in integrity, I don’t think you need to worry about your reputation. People are more likely to respect you for being open than not.
Twitter: ITSergioFelix
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January 3, 2012 at 4:16 am
Hey Mandy,
Not only I enjoyed your video, I LOVED it!
This is going to help me improve a lot because I can’t get rid of my -uhm’s-.
English is not my first language but then again, I think that’s not a reasonable excuse so I’m going to be implementing this tactic and see how it works out for me.
Thanks and hope to speak soon, take care!
Sergio
PS. The video included is a perfect example of how NOT to do a video LOL this is actually quite embarrassing.
Sergio Felix recently posted..Quick Tip to Keep Being Productive and Creative
January 3, 2012 at 8:02 am
hi Sergio, Thanks for subscribing and so glad the video was useful to you. It took me a good six months of conscious practice and then suddenly I noticed that without trying I don’t even have the urge to say ‘umm’ any more so don’t give up too soon!
Twitter: denharsh
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January 13, 2012 at 7:15 pm
Hey Mandy
This is my first visit on your blog and I must believe now video marketing works…Though I feel kind of stuck at times…Specially when coz of silly mistake..I have to record again and again..Tiring but I believe with practice it will become better….
Harsh @How to Blog recently posted..10 Onpage Optimization Factors for SEO Copywriting
January 13, 2012 at 8:53 pm
hi Harsh, great to see you. I totally understand how you feel. I think I made at least 50-100 videos before I dared to publish one! Quick tip: Don’t wait to be ‘perfect’ – that is an exhausting strategy. Learn how to use some simple editing tools so you can edit out any ‘faux pas’ and patch the best of both worlds together. If you ever need any help, don’t hesitate to shout – always happy to help!!
March 19, 2012 at 3:50 am
Hi Mandy , great tips you got here for video making. I believe that more people visit your site if you have videos since more people prefer to watch a video than to read an article.
If I may ask, what are your favorite video making tools or softwares?
Thanks,
Val Adams